About Us- The Honest Uncomfortable Version

So, you're here. That means you've either stumbled upon our website accidentally or you're doing a little digging. Either way, you're here now, and frankly, you've made it too far to walk away without hearing our story. 

The Not-So-Short Version of How We Got Here...

We aer a few cousins who once had the "bright idea" to open a niche cafe in a very small town. Yikes. For five wild years, we navigated the incredible highs and lows that life, in its infinite wisdom, decided to throw our way – we’re talking births, deaths, moves and yes, even a global pandemic for good measure. You can probably see where this is heading... 

So, when life doesn't just give you lemons but rather the entire inventory of a spectacularly ‘failed’ organic juice bar, what’s the next logical step? Obviously to become beeswax candle moguls. Already been done? Yea, but we added crystals to ours(and so did everyone else apparently). Cue phase two: busting our butts working markets every weekend, barely breaking even for a couple of years, only to have the grand realization that said market was, shall we say, oversaturated with candles, "unique" candles nonetheless!

Now we’re talking two 'creatively failed' businesses and a very tense (but still loving, mostly) situation between three pretty burnt-out partners. We needed a break.

Then Came the "BOOM!" (Thanks, Christmas.)

Fast forward to one Christmas when our wolf pack crew of cousins, decided on a handmade gift exchange rather than spending money on junk. And just like that... BOOM! The secret ingredient, the very thing we didn't even know we were looking for, suddenly became so obvious.

Oh yeah, did we forget to mention our other family business? A bustling hair and skin studio. Turns out, having a Cosmetologist, an Esthetician, and a Nutritional Therapist in your family isn't just the start of a cringey joke – it’s actually our lineup of professionally trained trades! Once that Christmas lightbulb went off thanks to the most glorious body scrub ever, we put all the other nonsense attempts aside and actually honed in on what we’re genuinely good at. 

Our Philosophy: Real, Attainable, and Actually Works.

Heres the thing, we were not setting out to change the entire world of products or do anything that isn't already being done (let's face it, most of it is all being done). What makes us different is our authenticity and openness, and we like to think that shines through in what we create. Maybe that is annoying to some people but to us its what makes us stand out. 

We just wanted awesome, natural stuff for ourselves and our families – products that didn't come with a side of confusing ingredients or a "you can't sit with us" price tag. We figured other folks might be looking for that too: a way to make cleaner, more natural choices feel easy and enjoyable, not like a chore or a compromise.

And hey, when you finally land on a cool new brand concept after all that, you're not gonna NOT pick a cool name like Freyja Botanicals, right? 

Freyja, the Norse goddess of, well, literally anything cool (love, beauty, gold, and a healthy dose of fierce female energy). It just made sense to us. You could say it has finally "clicked." Our markets became fun again, not just work, and for the past few years, we’ve developed amazing returning customers who give us honest feedback and incredible support. 

We know we're not for everyone, and honestly? We prefer it that way. 

Enough About Our Shenanigans, Let's Talk Products (Briefly this time.):

Here’s the core of what we believe in when it comes to what we make: Keeping It Real (Ingredients & Expectations): We're all about using ingredients you can actually recognize – pure botanicals, nourishing oils like jojoba and squalane, and authentic essential oil blends. No synthetic mysteries, no over-the-top promises. We aim to create products that offer lovely, realistic results you can see and feel, helping your skin look and feel good, naturally. Made by Us, For You, In Massachusetts: That "handcrafted" thing? We mean it. We’re making everything ourselves, right here in our local workshop. This lets us obsess over quality and pour a bit of our New England spirit into every batch. It’s just how we like to do things. Making "Cleaner" Attainable: We believe choosing products with cleaner ingredients shouldn't be complicated or break the bank. We're here to offer really good, effective alternatives that bring a little joy and natural goodness into your routine.

It’s Always Going to Be a Family Thing.

Working together as cousins means there's always a ton of collaboration, plenty of honest feedback (sometimes brutally so, in the way only family can deliver!), and a shared commitment that runs deep. It’s messy sometimes, it’s fun most of the time, and it’s what makes Freyja Botanicals truly ours. We hope a little of that genuine care and connection comes through in everything we create.

From our versatile Aromatherapy Mists and customer-fave Essential Oil Rollers, to our hardworking Body Scrubs & Oils, and our thoughtful Face & Eye Elixirs – we’re simply sharing what we love, made with ingredients we trust.

Thanks for Sticking Around!

Seriously, thanks for stopping by and wanting to know a bit more (probably way more than you bargained for!) about the real people behind the products. We’re incredibly proud of what we do, and we genuinely hope you find something here that makes your day a little brighter and your routine a little cleaner.

Cheers from all of us,

Freyja Botanicals